| The
greatest Salesman in the World
By Og Mandino This is the quintessential book on what
selling is all about. Og Mandino
First published in 1963, this thin, easy to read
paperback is worth carrying around for 12 months.
Beautifully grounded in the fundamentals of sales
thinking and behavior, this book is a great foundation
for those new to sales and a source of renewal for the
more experienced.
Recognized as a classic, if you haven't read Og, now's
the time!
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Selling with Integrity
by Sharon Drew Morgan Sharon Drew Morgan
does a great job of focusing on how the sales person
can build integrity and trust into their philosophy,
their strategy and their actions.
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| Beyond Selling
Bagley and Rees dissect the interactions between the
people who are the “buyer” and “seller”.
This book comes the closest to identifying the essential
non-verbal behavior of highly skilled sales people.
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| Crucial Conversations:
Tools for Talking When Stakes are High
Communication breaks down when emotions run high!
In this book you'll learn specific steps for keeping
relationships in tact while tackling business and
relational challenges.
The techniques in this book are invaluable to those
who need to work with and influence others.
I teach many of these techniques in my Team Building
workshops.
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Leadership and Self
Deception
Arbinger Institute
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Visionary Leadership Skills
By Robert Dilts Robert Dilts is one of the
worlds foremost practitioners in applying the considerable
leverage of NLP in business environments.
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Built to Last
Jim Collins This book does an outstanding
job of bridging the gap between what a company values
– their philosophy and how the go through the
world. What does a true visionary company do that make
team visionary – not just in their philosophy
but in their strategy, their tactics, their policies
and procedures.
Description:
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The Discipline of Market
Leaders
By Michael Treacy Setting your business apart
and getting more value for what you deliver is the focus
of this excellent book. What do you do that is best,
what do you do that is acceptable and how go to market
with each of the value propositions: best product, best
service ,and best price. The message is be who you are
and avoid competing outside your value zone.
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Start with NO
By Jim Camp The cover language attacks the
very concept of win-win negotiating. The principles
are very well founded. Camp scores a knockout in my
book
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